Driving high-volume traffic at a low CPM
$0.04
CPM
$2.01
CPC
14
Campaigns tested
Client
Whale.io is a crypto-focused iGaming platform offering online casino games, including slots and live dealer experiences. It features fast cryptocurrency payments, provably fair mechanics, and a secure gaming environment. The platform combines blockchain technology with community-driven rewards to deliver a modern digital casino experience.
Scope
Whale.io partnered with MAADS to design and execute a multi-site banner advertising campaign aimed at increasing brand awareness and driving qualified traffic to their platform. The campaign spanned a variety of high-traffic websites across the finance, crypto, and tech sectors, targeting both existing and potential users.
Challenge
The main challenge was to capture the attention of a highly competitive and tech-savvy audience while maintaining consistent brand messaging. Additionally, the campaign needed to maximize reach and engagement within a limited timeframe and budget, ensuring that each banner delivered measurable impact across different platforms.
Our approach
We created visually striking and contextually relevant banner designs. Continuous A/B testing on Slise and AADS allowed us to refine messaging, creative, and targeting in real time. Campaigns performance was closely monitored with detailed tracking, ensuring that each ad dollar contributed to measurable results.
Results
Over the course of the campaign, we tested 14 different banner campaigns, experimenting with multiple creatives and placements to identify the most effective combinations.
The campaign achieved a highly cost-efficient CPM of $0.04, allowing Whale.io to maximize brand exposure across targeted websites. At the same time, the cost per click was $2.01, ensuring that the traffic driven to the platform was both meaningful and engaged.
