PR and display ads for a casino
24M
Impressions/month
$0,03
CPM
5
Press releases published
Client
CLAPS — is dedicated to cryptocurrency betting, offering a smooth and intuitive experience for both new and seasoned crypto enthusiasts.
Scope
PR campign & Banner ad campaigns
Challenge
The client's goal was to generate casino registrations and deposits, as well as to expand brand awareness.
Our approach
We helped the client launch press releases on five platforms, which brought in new customers. Additionally, we ran a banner ad campaign within the AADS ad network, with custom-designed banners created specifically for the client.
Results
Thanks to a blend of banner ads and paid media, CLAPS gained meaningful traction: over 24M monthly impressions and campaign CPM as low as $0.03.
Press release placements brought strong organic visibility, while the AADS banner campaign helped drive targeted casino signups with virtually unmatched CPMs in the gambling vertical.
