Hypergrowth campaign for Limitless Exchange
10.9
CPM
2.40%
CTR
4
Creatives tested
Client
Limitless — is a decentralized exchange offering fast, secure, and low-fee crypto swaps with no trading limits.
Scope
Promote a DEX to retail DeFi users across multiple regions
Challenge
Niche product with complex use cases and low initial recognition
Our approach
Delivered ads via AI-focused and web3-native crypto users, emphasizing clear value props
Results
The campaign achieved an impressive CTR of 2.4% — an exceptionally high engagement rate driven by tailored messaging and AI-targeted delivery.
Despite the niche nature of the product, CPMs remained competitive at $10.90, with results showing strong uptake among crypto-native users unfamiliar with the brand.
