Banner performance for crypto betting platform
0.10%
CTR
$11.55
CPM
2
Campaigns tested
Client
Playbet — is a blockchain-based betting platform providing fast, fair, and secure wagering on sports and esports with crypto
Scope
Drive new user signups and deposits for a gamified betting platform
Challenge
User acquisition might be costly due to high competition and restrictions on betting-related content in traditional ad networks
Our approach
We leveraged our own Web3 ad platforms with gambling-friendly policies, tailored creatives for each region, and focused on value-driven messaging like free spins and cashbacks
Results
Despite operating in a heavily regulated and highly competitive niche, the campaign delivered a consistent performance with a CTR of 0.10% and CPM of $11.55.
The combination of tailored creatives and Web3 ad networks ensured compliant delivery and steady traction, validating the efficiency of niche-focused messaging like cashbacks and free spins even at low volumes.
