Web3 advertising for two leaders
50+
Creatives tested
0.20%
Trezor CTR
0.23%
Ledger CTR
Client
Scope
Web3 banner ad campaigns
Challenge
Target on users with assets: Newbies from Binance don't buy hardware wallets. It takes exposure to different protocols and losing money a couple of times to start investing in digital security. So, the ideal customer profile for them include DeFi users, whales, and NFT investors. You guessed it, exactly the profiles Slise helps to reach.
Our approach
More than 50 creatives were tested in a data-driven campaign co-created with Slise's expert team. These covered a broad range of designs, messaging, and CTA options for mobile and desktop. The extensive A/B tests yielded a 20x performance boost between the best and worst-performing banners.
Results
More than 50 creative variants were tested in a performance-driven banner campaign aimed at crypto users with high-value asset profiles.
Trezor's banners achieved a CTR of 0.20%, while Ledger slightly outperformed with a CTR of 0.23%. The campaign's granular targeting (DeFi users, NFT holders, and whales) delivered engagement rates far above industry averages. A/B testing across placements and messaging resulted in a 20x performance spread, helping both brands pinpoint their most effective creatives and optimize spend across the Slise ad platform.
