Precision targeting for QuickNode
0.46%
Average CTR
$0.65
Average CPC
$3.00
Average CPM
Client
QuickNode — is an infrastructure provider for Web3 developers, used in many leading crypto-products, such as Dune, 1inch, Phantom, and 0x. They launched the campaign with Slise to bring more users to their Core API service.
Scope
Web3 banner ad campaigns
Challenge
QuickNode required an efficient and targeted way to reach their key audience of web3 developers, which is hard to find of Web2 ad platforms or Twitter. Slise's audience of advanced crypto-users, provided access to relevant traffic from various blockchain explorers including Ethereum, Optimism, Polkadot, Base, Gnosis chain, and their Testnets, frequented by developers testing smart contracts.
Our approach
We ran the client's ad campaigns on our own platform, Slise, as it offers Web3 targeting and delivers the best results for clients in this niche.
Results
The campaign achieved a groundbreaking average CTR of 0.46% — a remarkable feat when compared to the industry average of 0.1%, especially for a B2B service like QuickNode.
Together with competitive CPM, high CTR produced unbeatable cost of click for a B2B audience. This exceptional performance can be attributed to the professionally-made creatives that were rigorously AB-testing to decrease the CPC by a factor of ten for the best performing ad variant.
