Large-scale brand awareness
8.67B
Impressions/month
3M
Clicks/month
0.04
CPM
Client
BC.GAME — is one the largest online crypto casinos in the world. Established in 2017, the casino stands out among BTC gambling platforms due to its remarkable versatility, offering not only an online casino but also a sportsbook and online lotto all in one convenient location.
Scope
Banner ad campaigns
Challenge
The client's goal was broad brand awareness and audience reach in the crypto and gambling niches at a low cost. Another key objective was attracting real leads and deposits.
Our approach
To address this, we chose a mix of CPA and CPD models within the AADS advertising platform, allowing us to reach a large audience with minimal CPM.
Results
With over 8.67 billion monthly impressions and 3 million monthly clicks, the campaign achieved exceptional reach at a remarkably low CPM of $0.04.
This scale allowed BC.GAME to dominate visibility across crypto and gambling traffic sources. The hybrid CPA + CPD model ensured both brand awareness and real user acquisition goals were met, delivering a rare balance of volume and performance in the highly competitive online casino vertical.
