Extensive testing of channels and creatives
$1.74
CPM
$0.11
CPC
40+
Campaigns tested
Client
Chiliz is a blockchain platform focused on the sports and entertainment industry. It enables fans to engage with their favorite teams through Fan Tokens, giving them access to voting rights, rewards, and exclusive experiences. By combining blockchain technology with global sports brands, Chiliz creates a new digital economy around fan participation.
Scope
The goal was to increase brand awareness of the FanTokens project, attract a new audience to the website, and encourage users to connect their wallets and complete meaningful actions on the platform.
Challenge
We needed not only to attract a new audience for the FanTokens website, but also to bring in new users who would connect their wallets to the platform. The key challenge was reaching a highly dynamic and digitally savvy audience in a crowded crypto-gaming market.
Our approach
We created several sets of advertising creatives with the help of the MAADS team designers. Campaigns were launched on Slise, AADS, X, and Google Ads. We achieved a low CPC for AADS and Google Ads. The CPC was around $0.03.
Results
We achieved a low CPC for AADS and Google Ads.
The CPC was around $0.03. The AADS and X networks also performed well: they had rates ranging from about 0.08$ to 0.5$. As for conversions, the best results were delivered by the Google Ads and AADS ad networks. This is understandable as Google attracts the most targeted audience through search advertising, while AADS offers inexpensive traffic, allowing for many impressions that can convert into sufficient conversions.
