Smart targeting for Ozak AI launch
0.32%
CTR
$12.00
CPM
8
Creatives tested
Client
Ozak Ai — is an AI-powered agent for Web3 that automates wallet interactions, investment strategies, and real-time on-chain actions.
Scope
Drive brand awareness and early user signups for an AI crypto tool
Challenge
Communicating the real value of a complex AI-driven crypto tool during its presale phase while cutting through the noise of overhyped "AI + crypto" projects. The goal was to drive trust, clarity, and early user signups.
Our approach
Instead of broad exposure, we ran banners on Web3 dashboards, DeFi trackers, and other crypto platforms where AI-integrated crypto tools generate the most interest. We also A/B tested AI-related messaging versus crypto-security positioning.
Results
With 8 creative variants tested and a strong CTR of 0.32%, the campaign demonstrated Ozak AI's appeal across multiple crypto-native placements.
Notably, the CPM of $12.00 remained stable, and A/B testing revealed that messaging around real-time AI intelligence drove significantly more interaction than crypto-security framing, providing valuable input for future campaigns.
